AdrenalinX store opening huge success at Brands

AdrenalinX
By Carly Rathmell
January 19 2005

Over 2,000 people attended the AdrenalinX official store opening on Saturday, 15th January, at its prestigious 2500 square foot showroom within Brands Hatch International Circuit, and all who attended enjoyed a unique day.

It was an informal open day and many stars and celebrities attended the opening, including Shane ‘Shakey’ Byrne, Gary Mason, Leon Haslam, John Laverty, Martin Finnegan and TV presenter Louise Brady, who spent hours signing autographs and chatting to the public. The crowd enjoyed watching multi British Enduro and Supermoto Champion Ady Smith strutting his stuff on the specially constructed Supermoto course, with the help of Bracken KTM Motorcycles; adding to that Minimoto demonstrations via Activ8 with the World’s youngest factory supported riders, the Wigley twins, showing off their inspiring talents.

“We had an amazing turnout and many customers commented on the friendly atmosphere and excellent service, and are spreading the word about how different AdrenalinX feels to any other showroom they had visited,” said Chris Willett, Business Development Manager.

AdrenalinX presented many UK firsts - Dainese’s new and exclusive Bluetooth helmet and Powercell Thermal Jacket, the UK’s first electric Minimotos, UK’s first Flowboards and the state-of-the-art No Sno Mountainboards.

All were well received and sales on the day were strong. Moto Events kindly supplied a Foggy Petronas Faceboard and Foggy’s Dainese suit was among several on display, which showed Dainese’s values of safety, innovation and comfort. Dainese’s Multisport collections for Motorcycle, Ski, Snowboard, Mountain Biking and Lifestyle were well received, and many commented on the unique ladies and children’s ranges - a UK exclusive.

Please view details on www.adrenalinx.com
Sparco showcased Olivier Panis’ Formula 1 helmet and race suit, as well as the HRC Honda Michelin riders’ race tyres as used in MotoGP.

Ducati showcased its 2005 749 and Monster models, kindly supplied by Ducati London South, as well as the Ducati Performance technical clothing collection. Bolle exhibited its state-of-the-art digital binoculars and multi-sport sunglasses. There were a selection of replica bikes and a host of race cars, Ferraris and Caterhams all contributing to the event.

A limited edition Elvis Wurlitzer, one of 2500 made in 1975 in commemoration from the Gracelands Foundation, was sold; and Shell displayed an original 1946 petrol, pump one of only forty still in working order, which was supplied by a private collector.

AdrenalinX is now open.

Opening times:
Weekdays 9:30 - 17:00 (unless by appointment)
Saturdays 9:00 - 18:00
Racedays 9:00 - 18:00

tel +44 (0)1474-871144
e-mail sales 'at' adrenalinx.com

Directions: AdrenalinX Multisport Showroom is situated within Brands Hatch International Circuit. Follow signs to Brands Hatch off Junction 3 M25 and A20 Wrotham. Free access via main entrance to Brands Hatch (unless race weekend). See website for regular special events, promotions and exclusive preview days.