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WilliamsF1 today confirmed that
Accenture, a global management consulting, technology services and
outsourcing company, has extended its sponsorship engagement with the team
that will take the partnership beyond its eleven year term into the future.
 Today’s
announcement is the latest of twelve commercial agreements confirmed by the
team since the beginning of December and not only reaffirms Accenture’s
commitment to using the platform of the F1 World Championship to achieve a
number of marketing objectives, but also reinforces Formula One’s ability to
continually attract global companies to the sport.
For the forthcoming season,
Accenture’s branding will remain in its traditional locations on the
drivers’ helmets and is now featured on staff uniforms and elsewhere within
the team environment.
With an eleven year relationship history established in 1995, Accenture is
WilliamsF1’s longest standing sponsor, and has continually lent its
expertise across a variety of strategic applications at the team’s HQ in an
effort to streamline working practices and provide competence in a number of
business critical areas in a perpetually challenging environment. The next
stage of the venture will see Accenture continue to assist with a number of
strategic projects, particularly in relation to providing a better
understanding of the cost drivers of the WilliamsF1 business.
Of the extended partnership, James E. Murphy, Accenture’s chief marketing
and communications officer, commented, “We have enjoyed a long and fruitful
relationship with the WilliamsF1 Team over the past 11 years. The
sponsorship has been an excellent platform for Accenture, providing a
first-class programme for entertaining clients, alliance partners,
prospective clients and stakeholders at 18 race events in 15 countries on
four continents. We are additionally pleased to continue our partnership by
providing our consulting services to the WilliamsF1 Team in support of their
business and racing activities. We are very pleased to be renewing our
sponsorship for another three years.”
Frank Williams, Team Principal of the WilliamsF1 Team, confirmed, “Accenture
is a world leader in management consulting, technology services and
outsourcing. Today’s announcement positively reflects a partnership which
has delivered high performance solutions and proved mutually beneficial over
many years. I am delighted that Accenture has decided to extend its support
of the team and we aim to deliver some strong results on track this year in
return.” |
