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In conjunction with the launch
of the team’s 2006 race car today, the WilliamsF1 Team unveiled an important
new technical sponsor, the Japanese Mobilecast Corporation.
Headquartered in Tokyo, Mobilecast are pioneers in creating an array of
consumer and business focused products around Bluetooth wireless
connectivity. Mobilecast have ambitious plans to develop their brand beyond
Japan and plan to use their association with the WilliamsF1 Team as a
platform for international product and brand development.
 An
integral part of the sponsorship will see the Williams brand applied to a
range of Mobilecast products, which will become available to consumers
during the course of the 2006 season, while Mobilecast’s branding will
appear on the back of the FW28’s rear wing, the nose cone and across the
team environment, from trucks to garage wallboards.
In addition to the marketing
benefits that the F1 sponsorship programme brings, it is envisaged that
Williams and Mobilecast will co-operate on a number of technical projects
using Mobilecast's wireless technology and sensing technology to harness
improved communications for team activities.
Speaking prior to the launch of the WilliamsF1 FW28, Mobilecast President
and CEO, Mr Eiji Akaike said, "We have successfully used motorsport
sponsorship in Japan to create awareness in our target marketplace for our
company and products. It is therefore entirely logical for us to use the
same process as we expand into international markets. We have been impressed
with Williams’ professional approach and creative market treatments on how
we can use a Formula One marketing association to benefit our company."
On the new acquisition, the WilliamsF1 Team’s Team Principal, Frank
Williams, commented, "In an environment like Williams, which is driven by
technology, I am rarely surprised by mainstream technology presentations.
However, what has been demonstrated by Mobilecast is particularly impressive
and cutting-edge. The opportunity to partner such an innovative and
forward-thinking organisation is an important one and I hope that we can
prove to Mobilecast over the long-term that their investment in the
WilliamsF1 Team will be both a sound and technically rewarding decision." |
