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Williams Racing
today announces a new partnership with Latin American e-commerce and digital
payments giant Mercado Libre.
With more than 100 million users across 18 Latin American countries, Mercado
Libre was named one of Time magazine’s 100 most influential companies last
year and makes its entry into Formula 1 by partnering with Williams.
Its iconic handshake logo will feature on the FW46 driven by Alex Albon and
Franco Colapinto from next month’s Azerbaijan Grand Prix, with exciting
activations incorporating Mercado Libre’s statement yellow branding planned
for Latin American races later in the year.
Founded in Argentina and listed on the NASDAQ stock exchange, Mercado Libre
becomes the second Argentine company that has moved quickly to partner with
Williams since the announcement that countryman Franco Colapinto will drive
for the team for the remainder of the year and as we prepare to welcome
Spaniard Carlos Sainz for 2025. Yesterday Williams unveiled a new
partnership with leading digital transformation company Globant, extending
our heritage with Argentina which stretches back to the three years Carlos
Reutemann drove for the team in the 1980s.
Mercado Libre and Globant are among a host of major companies to have
partnered with Williams in 2024 as the team transforms in pursuit of
success. Komatsu, Keeper Security and VAST Data have all joined the team,
which has also renewed its partnership with Jumeirah.
James Vowles, Team Principal: “It is fantastic to welcome Mercado Libre into
Formula 1 as a partner with Williams Racing. Mercado Libre is one of the
most important and trusted brands in Latin America, and their decision to
partner with us is a demonstration of F1’s position as a truly global sport
and Williams as an iconic international sporting franchise. As the team
which secured Argentina’s last F1 win with Carlos Reutemann, and is writing
a new chapter for the country with Franco at the wheel, we are proud to
extend our links with a country and region that is so passionate about the
sport.”
Sean Summers, CMO & EVP of Mercado Libre: “We are thrilled to announce our
partnership with Williams and Franco Colapinto as it aligns perfectly with
the growing popularity of the sport worldwide and is an amazing opportunity
for Mercado Libre to connect with millions of users and fans across Latin
America. We are excited to support the Argentine F1 driver on this
exhilarating journey who, through hard work and exceptional talent, has
reached the pinnacle of motorsports. Formula 1 embodies speed, technology,
continuous improvement, and teamwork, core values that Mercado Libre shares
in its mission to transform realities through e-commerce and financial
services in Latin America.” |
