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Williams Racing today announces
Terra Virtua as its Official Metaverse Partner. The multi-year partnership
begins this weekend as the Formula One racing team takes to the track in
Florida for the first ever Miami Grand Prix.
The collaboration will celebrate one of British motorsport’s most innovative
and successful racing teams to date. With an absolute focus on engagement,
the partnership will look to add greater depth to the fan experience on race
weekends and beyond. Williams and Terra Virtua will also explore
opportunities to develop digital collectible and generative art projects, to
take Williams Racing fans into the metaverse through interactive experiences
in virtual environments.
As the Official Metaverse Partner, Terra Virtua branding will appear on the
car barge boards, driver race suits and mechanic overalls. The Terra Virtua
logo will be placed on a variety of digital and physical team assets.
Terra Virtua CEO Jawad Ashraf said: “It’s a privilege to work with a British
racing team with such an incredible legacy in motorsport. As progressive
innovators in the space, we feel Terra Virtua has an affinity with the team.
We can’t wait to get started and continue to explore further opportunities
to collaborate.”
Williams Racing Commercial Director James Bower added: “Collaborating with
Terra Virtua presents an opportunity to engage with the race fans of the
future in an entirely new way. With Terra Virtua using Polygon blockchain,
which has strong sustainability credentials, it also aligns with the team’s
sustainability values.” |
