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On Earth Day,
Williams Racing is pleased to announce a multi-year agreement with Coral
Eyewear as an Official Licensee, which will see Nicholas Latifi and Alex
Albon wearing Coral’s distinctive polarised-mirror sunglasses this season
and the release of Williams Racing sunglasses.
Coral Eyewear creates stylish, sustainable eyewear using regenerated ocean
waste and other recycled materials. The company was set up in 2019 by
British entrepreneur George Bailey, when he was just 19, with a goal to
improve the sustainability credentials of the global eyewear industry.
In addition to the team’s race drivers wearing Coral Eyewear during the
season, the collaboration will see the creation of co-branded Williams
Racing sunglasses, which will incorporate team colours and limited-edition
engravings, which is expected to be released prior to the British Grand
Prix.
Williams Racing announced its Sustainability Strategy in October 2021,
outlining a higher purpose that extends far beyond the track. The team
wishes to educate and inspire a global audience to push the boundaries of
technology and innovation by becoming a catalyst for change, as well as
extending a commitment to sustainability on and off the racetrack.
Coral Eyewear frames are created using ECONYL, pellets of recycled nylon
created from regenerated ocean fishing nets and fabric scraps from landfill.
600,000 tonnes of fishing nets are thought to be abandoned in our oceans
every year, with each net taking up to 600 years to break down. During this
time, tiny fragments called micro plastics are ingested by animals and World
Animal Protection estimates one abandoned net entangles 30-40 marine animals
per year.
Williams Racing Chief Marketing Officer Claudia Schwarz said, “Coral Eyewear
and Williams Racing are committed to harnessing sustainable innovation by
utilising the latest technologies and innovations and bringing them alive
through state-of-the-art products. This collaboration is very special and
exciting. We will be heavily involved in Coral’s summer long campaign,
encapsulating its sport and entertainment partnerships and, as well as the
creation of special Williams Racing eyewear, we will be collaborating across
a host of different areas including content, competitions and events.”
George Bailey, founder of Coral Eyewear, continued, “We’re immensely proud
to be partnering with Williams, one of Formula One’s most decorated and
loved teams. As well as sharing our British roots, Williams as a brand
encapsulates our motto of “Style Without Compromise” which combines
sustainable innovation with a relentless drive for aesthetics and
high-performance engineering. With races such as Miami joining the F1
calendar and a rapidly growing global audience, we believe this partnership
will create true positive global impact and drive the Coral brand to the
forefront of the premium eyewear market.” |
