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Williams Racing has teamed up
with actor Jeremy Irvine for a new brand campaign video. The film was first
presented at an event hosted by Dorilton at Austin City Limits, by Jenson
Button and CEO Jost Capito during the US Grand Prix weekend in October.
Williams is undergoing a transformation, both on and off-track, under new
ownership and leadership. A part of that transformation is A Williams Beyond
Racing, an exciting new brand direction which will see the team use their
position gained from decades at the pinnacle of sport to engage and inspire
a new audience, seeking collaborations and opportunities in sectors beyond
motorsport.
Jeremy Irvine said: “I’ve always been a huge F1 fan. If I’m ever filming
anywhere there is a race, I try to go along. I am hugely excited with where
Williams is going, I think they’re taking a really new exciting direction
towards becoming a truly desirable racing team. I’m very privileged to be a
very small part of the transformation of such a storied and iconic British
Racing team.”
Claudia Schwarz, Marketing Director for Williams Racing added: “This new era
of Williams Racing is incredibly exciting and has already delivered some
great results. This renewed focus on our brand will provide us with
opportunities to drive growth and long-term success for the business whilst
supporting our vision of a Williams Beyond Racing and our return to the
front of the grid.” |
