|
Williams Racing is delighted to
announce the appointment of James Bower as Commercial Director while Tim
Hunt moves to become Chief Marketing Officer.
Reporting to Jost Capito, Chief Executive Officer for Williams Racing,
Bower’s appointment reflects the continued acceleration of the Williams
Racing commercial agenda, with his diverse experience and perspective
helping the team’s drive to build greater value for commercial partners. He
will lead on the growth of Williams’ commercial partner portfolio,
identifying new opportunities across various sectors for commercial growth.
Tim’s move into the role of Chief Marketing Officer, reflects Williams’
renewed emphasis on building sustainable and long-term value for one of the
most iconic brands in motorsport.
James joins the team with a wealth of experience having spent the last 14
years at McLaren, most recently as McLaren Racing’s Head of Marketing and
Commercial Strategy. In his role, he was a key member of the commercial team
that secured new partnerships, and also evaluated racing series outside
Formula One. He also led innovative research that transformed the team’s
understanding of its fanbase to improve partner activation, create more
effective marketing strategy and management of its brand equity. James’
previous responsibilities also saw him lead development of the first Esports
competition in Formula One, a ground-breaking partnership with GSK and
Vodafone’s title partnership in key markets.
Jost Capito said: “We are thrilled to welcome James Bower to Williams Racing
as Commercial Director. As we continue to grow our commercial and marketing
offering, his appointment reflects the positive momentum we are building
both on and off the track. The appointment speaks to the team’s ambition to
further develop its commercial activities, in part by ensuring the expansion
of effective and long-lasting partnerships that deliver value to both
parties. He joins us with a wealth of valuable experience, and I look
forward to seeing what he can achieve.”
James Bower concluded: “I’m proud to join Williams Racing at such an
important time for the team and our sport. Williams has a special place in
the minds of Formula One fans around the world. It’s this passion for
racing, combined with valuable technological capabilities, that I’m excited
to leverage to enable companies to solve commercial challenges and build
their brands while providing value to our fans.” |
