ROKiT Williams Racing is pleased
to announce Precision Hydration as an Official Supplier of the team.
Precision Hydration are leaders in athlete and sweat testing and science of
In Formula 1® both the cars and the people are subjected to extreme
pressures, so the health of the team personnel is of prime importance and
could affect their ability to work in these demanding conditions. A major
part of this is being properly hydrated and Precision Hydration will use
their patented, at-rest Sweat Testing technology, adapted from the medical
industry, to accurately measure how much sodium each driver and member of
the pit crew loses in their sweat. This will enable Williams’ staff to
devise and implement personalised hydration plans to help the whole team
stay optimally hydrated in the cars and the garage.
Tim Hunt, Commercial and Marketing Director for ROKiT Williams Racing said:
“As a team, our pursuit of performance is relentless and so the opportunity
to work with a company like Precision Hydration was something we were keen
to secure. Our focus across all partnerships has shifted and we are
committed to accelerating growth for our entire partner family. As such, the
mutual benefit in this partnership with Precision Hydration is something we
are looking forward to realising.”
“We’ve worked with individual drivers and mechanics in Formula One before,
but ROKiT Williams Racing are the first team to make a commitment to
understanding their entire team’s hydration needs using our technology and
know-how. They’re a very forward-thinking organisation and we’re excited to
be working with them,” said Andy Blow, founder of the company. "When it
comes to motorsport, most people think of the performance of the drivers,
but of course there's a whole team of people working hard, often in very hot
and humid conditions, during qualifying and the race day to ensure the cars
and drivers are in a position to perform at their best."
For more information about Precision Hydration visit:
About Precision Hydration
Dorset based Precision Hydration was founded in 2011 by Andy Blow, a former
elite triathlete and Team Sports Scientist for the Renault and Benetton
Formula One teams.
The company’s clients include a long list of NFL, NBA, Major League Baseball
and Premier League soccer teams, as well as elite and age group athletes in
triathlon, cycling and running, tennis, motorsports and more. As well as
their Sweat Test and expertise, Precision Hydration also offers a
multi-strength, multi-format range of electrolyte supplements to help
athletes adequately replace what they’re losing in their sweat. The team
will utilise these products to individualise hydration strategies.