Williams announces Partnership with Unilever`
By Williams Martini Racing
November 27 2014
| Williams announces Partnership with Unilever |
|
Williams is
pleased to announce that it has signed a new multi-year partnership
agreement with the global consumer goods company Unilever, beginning in
2015. Claire Williams,
Deputy Team Principal, Williams Martini Racing, says: “We’re delighted to be
partnering with a company of Unilever’s global stature in what is a long
term collaboration. Williams has a history of partnering with consumer
brands to elevate their global reach and we will be using the full range of
marketing tools afforded by Formula One and Williams to help Unilever and
Rexona achieve their goals. We both have a commitment to sustainability and
we will be sharing Williams Advanced Engineering’s growing expertise in
energy efficient technologies to jointly tackle this important issue.” |
 |
Williams announces Partnership with Unilever`
Posted by: Williams F1 (IP Logged)
Date: 27/11/2014 14:52
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Re: Williams announces Partnership with Unilever`
Posted by: andy si (IP Logged)
Date: 27/11/2014 15:46
I'm guessing the car stays predominantely white 
Re: Williams announces Partnership with Unilever`
Posted by: Dbpinho (IP Logged)
Date: 27/11/2014 17:42
How much money anyone knows?
Re: Williams announces Partnership with Unilever`
Posted by: Mikef1 (IP Logged)
Date: 27/11/2014 19:46
I know how much they were paying Lotus
Re: Williams announces Partnership with Unilever`
Posted by: j-s (IP Logged)
Date: 27/11/2014 19:56
Booyah!
Well done Claire and odriscol!
Well done Claire and odriscol!
Re: Williams announces Partnership with Unilever`
Posted by: tomazy (IP Logged)
Date: 27/11/2014 20:27
Quote:Mikef1
I know how much they were paying Lotus
And the magic number is ........................
to be continued by Mikef1
Re: Williams announces Partnership with Unilever`
Posted by: Mikef1 (IP Logged)
Date: 27/11/2014 20:42
sorry. 13 million euro per year
Re: Williams announces Partnership with Unilever`
Posted by: Stuart L (IP Logged)
Date: 27/11/2014 21:17
Great news. Unilever and Diageo are now using Williams as a global consumer goods / drinks platform.
Wonder if Williams can poach Microsoft from Lotus too. Think williams headhunted Lotus's head of IT
Wonder if Williams can poach Microsoft from Lotus too. Think williams headhunted Lotus's head of IT
Re: Williams announces Partnership with Unilever`
Posted by: Stuart L (IP Logged)
Date: 27/11/2014 21:32
2 year deal worth $15m dollars per annum. same value as paid to Lotus. wonder if we will have black sidepods. Rexona is sure in the uk.
[www.sportspromedia.com]
[www.sportspromedia.com]
Re: Williams announces Partnership with Unilever`
Posted by: Mikef1 (IP Logged)
Date: 27/11/2014 21:38
I feel the length of the deal is higher than 2 years. Claire referred to it as a "long term" that would imply 3+ years. However, it's unlikely we will know the truth on this until they disappear.
$15 Million dollars is a good amount for a sponsor, it is effectively matching Martini's payments, so the exposure will be reasonable. If we are bringing a couple more on board then this bodes incredibly well for our financial security. Go Williams
$15 Million dollars is a good amount for a sponsor, it is effectively matching Martini's payments, so the exposure will be reasonable. If we are bringing a couple more on board then this bodes incredibly well for our financial security. Go Williams
Re: Williams announces Partnership with Unilever`
Posted by: Stuart L (IP Logged)
Date: 27/11/2014 21:40
Deal brokered by JMI. Just Marketing International. This is the Zak brown business which has former Mr Marlboro man John Hogan as consultant.
Probably the leading sponsorship / product engagement business in motorsport worldwide.
They act for Unilever, Diageo, UPS, UBS et...see client list link below;
[www.justmarketing.com]
The good thing for Williams is JMI must believe in the Williams resurgence and that it is hear to stay as they have not put two brands into Williams. Not a vote fo confidence in lotus either is it.
This announcement is for Rexona, Unilever also act for Clear the anti dandruff shampoo. wonder if thta will leave Lotus for us now
Probably the leading sponsorship / product engagement business in motorsport worldwide.
They act for Unilever, Diageo, UPS, UBS et...see client list link below;
[www.justmarketing.com]
The good thing for Williams is JMI must believe in the Williams resurgence and that it is hear to stay as they have not put two brands into Williams. Not a vote fo confidence in lotus either is it.
This announcement is for Rexona, Unilever also act for Clear the anti dandruff shampoo. wonder if thta will leave Lotus for us now
Re: Williams announces Partnership with Unilever`
Posted by: Stuart L (IP Logged)
Date: 27/11/2014 21:51
Re: Williams announces Partnership with Unilever`
Posted by: campos7 (IP Logged)
Date: 27/11/2014 22:00
Maybe not all the space of sidepod is for rexona...15 million is bit for me, no?
Re: Williams announces Partnership with Unilever`
Posted by: crusty_bread (IP Logged)
Date: 27/11/2014 22:45
Thats a really good result- $15m further along the road away from on track conservative crisis aversion.
Re: Williams announces Partnership with Unilever`
Posted by: andy si (IP Logged)
Date: 28/11/2014 12:30
I wonder how much Martini will upgrade their sponsorship package for year TWO 
Re: Williams announces Partnership with Unilever`
Posted by: Mikef1 (IP Logged)
Date: 28/11/2014 19:02
Martini's initial plan was £10 mil per annum with certain performance and exposure clauses built in. It is to my understanding that once the car was deemed good, they expanded their territory with a larger engine cover sticker and minor stickers on the front wing pillars that came out huge on the nosecone camera (and subsequently is going to be considered a more valuable spot on most f1 cars.)
it is to my understanding that they are looking to make Martini more visible from a head-on view of the car, as the rear wing is harder to read. (they have tried many solutions to making the Martini logo more legible on the rear wing from start to end of season)
it is to my understanding that they are looking to make Martini more visible from a head-on view of the car, as the rear wing is harder to read. (they have tried many solutions to making the Martini logo more legible on the rear wing from start to end of season)
Re: Williams announces Partnership with Unilever`
Posted by: joepr (IP Logged)
Date: 28/11/2014 22:42
"Great news. Unilever and Diageo are now using Williams as a global consumer goods / drinks platform."
Diageo and Martini do not go together. Martini is owned by Bacardi.
Diageo and Martini do not go together. Martini is owned by Bacardi.
Re: Williams announces Partnership with Unilever`
Posted by: crusty_bread (IP Logged)
Date: 29/11/2014 02:17
They have tried weird solutions that involve mixing stripes with half sized martini logos. Make the word 'martini' span the full height and width of the rear wing, white on black and forget about the stripes for that surface.
Re: Williams announces Partnership with Unilever`
Posted by: Stu69 (IP Logged)
Date: 29/11/2014 06:40
This is really great news!
Re: Williams announces Partnership with Unilever`
Posted by: andy si (IP Logged)
Date: 02/12/2014 20:14
Thanks Mike
Re: Williams announces Partnership with Unilever`
Posted by: Mr. Pink (IP Logged)
Date: 02/12/2014 23:35
Sweet...
Source
Sir Frank: "It's what we do, we love doing it. It's like oxygen, it fixes you".
Quote:James Allen
McLaren is known to have made strong overtures to Unilever for this deal, so beating their old rivals to the signature will be gratifying for the Williams commercial people.
Source
Sir Frank: "It's what we do, we love doing it. It's like oxygen, it fixes you".
Re: Williams announces Partnership with Unilever`
Posted by: crusty_bread (IP Logged)
Date: 03/12/2014 08:56
I think McLaren failed to secure Martini too. We are all lead to believe they have several title sponsors gagging to appear on their car alongside Honda, and McLaren can't decide which, but the evidence of the last couple of seasons suggests otherwise.
Re: Williams announces Partnership with Unilever`
Posted by: Bond (IP Logged)
Date: 03/12/2014 14:57
Quote:Mikef1
Martini's initial plan was £10 mil per annum with certain performance and exposure clauses built in. It is to my understanding that once the car was deemed good, they expanded their territory with a larger engine cover sticker and minor stickers on the front wing pillars that came out huge on the nosecone camera (and subsequently is going to be considered a more valuable spot on most f1 cars.)
it is to my understanding that they are looking to make Martini more visible from a head-on view of the car, as the rear wing is harder to read. (they have tried many solutions to making the Martini logo more legible on the rear wing from start to end of season)
I am still surprised that there is that large blank white area on the sidepods of the FW36.
Are we still looking to fill it?
Still saving it for a manufacturer type whale of a sponsor?
Any word on a plan MikeF1?
Re: Williams announces Partnership with Unilever`
Posted by: AlanJones (IP Logged)
Date: 03/12/2014 15:18
Quote:BondQuote:Mikef1
Martini's initial plan was £10 mil per annum with certain performance and exposure clauses built in. It is to my understanding that once the car was deemed good, they expanded their territory with a larger engine cover sticker and minor stickers on the front wing pillars that came out huge on the nosecone camera (and subsequently is going to be considered a more valuable spot on most f1 cars.)
it is to my understanding that they are looking to make Martini more visible from a head-on view of the car, as the rear wing is harder to read. (they have tried many solutions to making the Martini logo more legible on the rear wing from start to end of season)
I am still surprised that there is that large blank white area on the sidepods of the FW36.
Are we still looking to fill it?
Still saving it for a manufacturer type whale of a sponsor?
Any word on a plan MikeF1?
The sidepods will be filled with Rexona. Tho it is not yet certain in what size that will be. The space above the entry of the side pod will be reserved for Avenade. Where Green Flag used to be.
Re: Williams announces Partnership with Unilever`
Posted by: Bond (IP Logged)
Date: 03/12/2014 15:19
Quote:Mr. Pink
Sweet...Quote:James Allen
McLaren is known to have made strong overtures to Unilever for this deal, so beating their old rivals to the signature will be gratifying for the Williams commercial people.
Source
I luv this quote:
"while it was working on new deals for 2015, Williams senior managers, Claire Williams and Mike O’Driscoll, said that the sponsor money was finding the team due to the attraction of Williams as a challenger to the currently established top teams,
“We have a lot of conversations now about ‘challenger brands’, because we are now a challenger brand,” said Williams. “People like that story. But we’ve always been a challenger in a sense because we used to win on smaller budgets than Ferrari and McLaren.”
Edited 1 time(s). Last edit at 2014:12:03:15:20:12 by Bond.
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