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As the AT&T
Williams team took to the track in Portimão, the results of its commercial
activities over the winter were apparent. The team has renewed or upgraded
over ten partners since last summer when Philips confirmed that they were
upgrading their partnership with the team. With the whole of Philips’
Consumer Lifestyle division now party to the partnership, Philips’ branding
appears on the front-facing rear wing and on the FW31 sidepods.
Dominic Reilly, the team’s Head of Marketing, commented, “Philips has
demonstrated, through its excellent track record of sponsorship execution,
that their Formula One engagement has made a real difference to the bottom
line. As a consequence, Philips have upgraded from the Shaving Division to
the whole of its Consumer Lifestyle group. In consideration of this, Philips
will have substantially increased livery on the 2009 race car.”
Since announcing this new agreement in late 2008, a further nine agreements
with existing partners have been signed, including Allianz, PPG, Oris, MAN
and the recent announcement of another upgraded and extended agreement with
Randstad, who now become one of the team’s senior partners as confirmed
last week.
Adam Parr, Williams Chief Executive said, “We are very grateful for the
loyalty and steadiness of purpose of our partners. We never take anything
for granted, but our 2009 and 2010 budgets are in place thanks to the
support of our partners as well as the increased revenues from FOM and the
work being done by FOTA and the FIA to reduce costs. It is now our
responsibility to make sure that our partners and the many other people who
support the team enjoy a return on that investment.” |
