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The AT&T
Williams team today confirmed that it had entered into an extended and
increased sponsorship agreement with Randstad Holding nv, a specialist in
the fields of flexible work and human resources services.
Randstad has been a team sponsor since 2006. Following agreement to enter
into a three year partnership with Williams F1 in January 2007, Randstad
Holding nv has decided to consolidate its sponsorship activities following
its merger with Vedior.
Frans Cornelis, Randstad’s Managing Director, Group Marketing &
Communications said, “We are very happy that we are able to enhance the
efficiency of our marketing budgets by concentrating more on the platforms
that have shown real value in relationship management and brand building, as
our programme with the AT&T Williams team has demonstrated. This sponsorship
offers opportunities in even more territories, like Australia, Singapore and
Latin America, where we now have sizeable business interests following the
merger with Vedior. Finally we applaud the efforts for the forthcoming
season to stimulate the development of energy-recovery technology, as we
think that this is of great importance for the future.”
The new, extended agreement with the team will see the partnership
lengthened for an additional term and will see Randstad promoted to the
status of a senior partner, with cockpit side branding positions on the FW31
and multiple branding positions on the team and driver overalls, reflecting
the company’s core interest in the team’s human inputs.
Commenting on this new agreement, the AT&T Williams Team Principal, Frank
Williams said, “I am delighted that in the past three seasons we have worked
successfully with Randstad and as a consequence they have increased their
level of engagement with the team for the second time. I hope this reflects
the real value the sponsorship can bring to their newly merged business.”
About Randstad
Last year’s merger between Randstad & Vedior created the second largest HR
services provider in the world. At any one time, Randstad’s 34,000 staff,
operating in over 50 countries worldwide, are managing the placement and
employment of 700,000 people, generating revenues in excess of €17 billion
in 2007 and in so doing are playing a pivotal role in the world of work.
For more information, please see www.randstad.com |
