Atlassian Williams Racing will race next year under a new identity that connects the team’s glorious legacy to its bold and ambitious future. From January the team will become Atlassian Williams F1 Team – a name reflecting their sole purpose to race and win in the top echelon of motorsport. Their existing ‘W’ logo will be replaced by a 21st century reimagining of Frank Williams’ famous ‘Forward W’, first introduced in our founding year of 1977 and featured on every one of our nine Constructors’ World Championship-winning cars.
Williams unveils new name
& logo for 2026
It is the latest
evolution for an iconic Formula 1 team that is one of the top three
most-successful in the sport’s history – and has set a clear ambition to be
a powerhouse again in this modern era of F1.
Throughout almost 50
years in F1 Williams has forged a legacy built on independence, innovation
and determination to win, attracting tens of millions of dedicated fans
around the world. Now under the ownership of Dorilton Capital, with James
Vowles as Team Principal and world-class drivers in Carlos Sainz and Alex
Albon, the team is driven to usher in a new era of success with the same
passion and values at its heart as F1 continues to expand in global
popularity.
This transformation is already gathering pace, with the
team sitting fifth in the 2025 Constructors’ Championship with 111 points –
more than the past seven seasons combined. The team recently secured its
first Grand Prix podium since 2021 in Baku, and first-ever Sprint podium in
Austin.
James Vowles, Team Principal, Atlassian Williams Racing: “I
am proud that from next year we will be known as Atlassian Williams F1 Team
and carry a logo on our car inspired by our founder Sir Frank Williams and
deeply connected with our decades of success.
“As a team we are
inspired by our past but excited about our future, and committed to writing
a new Championship-winning chapter in Williams’ history.
“This
evolved team identity reflects who we are, where we are going, and
reintroduces our title-winning legacy to a growing F1 audience that was not
following the sport when we were last dominant.”
Marcus Prosser,
Marketing Director, Atlassian Williams Racing: “With this new name and logo
our rich history is being reimagined for the future.
“It is inspired
by our past, confident about our future, and clear about our identity – a
Championship-winning Formula 1 team with a burning drive to win again.
“We hope our existing and loyal fans will love it. But we also hope it
will connect a new generation to our incredible legacy, building the
community of Williams fans that will carry us to our next victory.”
Williams unveils new name & logo for 2026
Posted by: Williams F1 (IP Logged)
Date: 04/11/2025 00:11
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