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Ahead of the
first race of the 2025 FIA Formula 1 World Championship, which kicks off
this weekend in Melbourne, Atlassian Williams Racing is pleased to announce
a major multi-year partnership with Brillio, the global technology
consulting and service company.
Atlassian Williams Racing, the
British-based F1 team with 9 Constructors’ Championships and 7 Drivers’
Championships is joining forces with US-headquartered technology consulting
and service leader Brillio, bringing together two companies that share the
values of speed, precision and innovation.
Under the partnership,
Brillio becomes the Official Digital Transformation Partner of Atlassian
Williams Racing and will work exclusively to support digital transformation
initiatives within the team. Brillio has a proven approach to helping
customers adapt, compete and win by applying its expertise in data, AI,
platform engineering, cloud and infrastructure services. Brillio will also
become an Official Data and AI services partner to Williams. Over the term
of the agreement Williams will be looking to utilise this expertise in its
pursuit of future World Championship success.
The Brillio brand will
adorn the FW47 race cars of Alex Albon and Carlos Sainz from this weekend’s
Australian Grand Prix. The partnership will also look to leave a legacy by
elevating Brillio’s global Corporate Social Responsibility initiative,
Bringing Smiles, which is focused on fostering STEM education and career
development among underserved children to prepare them for a digital-first
and disruptive world. STEM education is also a major focus for Atlassian
Williams Racing, which runs a schools outreach programme that will bring
more than 10,000 8- to 15-year-olds to its Grove HQ free of charge this year
to introduce them to careers in science, technology, engineering and maths
through the lens of motorsport.
The latest commercial signing for
Williams underpins the team’s momentum in this area as it continues to
strengthen on and off track. This weekend will see the team race for the
first time as Atlassian Williams Racing following the winter announcement of
its title partnership. Ahead of the 2025 season the team has also announced
new partnerships with Santander, Super Group and Reviva and extended
partnerships with Duracell, Gulf Oil International and Kraken.
James
Vowles, Team Principal, Atlassian Williams Racing: “We’re thrilled to
welcome Brillio as a partner to Atlassian Williams Racing at such an
exciting time for this iconic team. Brillio’s expertise in harnessing
cutting-edge technologies to unleash potential and performance align
perfectly with our vision for the future as we transform in all areas to
return to winning ways. Brillio joins a growing roster of major global
companies who believe in our destination and want to contribute on our
journey.”
Sorin Cheran, Chief Information and Analytics Officer,
Atlassian Williams Racing: “Brillio will play a pivotal role in accelerating
the transformation of Atlassian Williams Racing. Their agility, focus on
excellence and challenger mindset make them the ideal partner for Williams,
and their expertise in high-performance data engineering will be crucial to
us gaining a competitive advantage on and off track.”
Raj Mamodia,
Founder & CEO of Brillio: "Brillio is excited to be part of Atlassian
Williams Racing as it continues its journey back to the top. We have a track
record of providing competitive advantage to the companies we work with. At
Brillio, we believe high-performance engineering, data and AI are the keys
to unlocking the next era of motorsport excellence. Our partnership with
Atlassian Williams Racing goes beyond technology, it’s about a relentless
challenger mindset to push boundaries, redefine speed, and accelerate
innovation.” |
