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Williams Racing is pleased to
announce the launch of an innovative new virtual events platform, ahead of
this weekend’s 70th Anniversary Grand Prix at Silverstone. The Williams
Virtual Experience will take partners and their guests behind-the-scenes on
race day, providing unparalleled access to the Williams Racing trackside
garage and factory, and enabling them to experience the thrill of Grand Prix
racing all from the comfort of their own homes.
Virtual garage tours, exclusive content, pre-race interviews with team
personnel, plus opportunities to speak with Deputy Team Principal Claire
Williams, and race drivers George Russell and Nicholas Latifi, will keep
attendees entertained in the build-up to lights out on Sunday. The team held
a successful trial of the virtual offering for partners last weekend at
Silverstone in the form of a pre-race show. With races currently being held
behind closed doors owing to the COVID-19 pandemic, this pioneering
initiative will bring guests closer to the action than ever previously
possible remotely. The experience will be offered throughout the 2020
Formula One World Championship season and developed even further with new
weekly features at each Grand Prix.
The Williams Experience Centre will, in the longer term, look to utilise the
platform to build on its hugely successful Race Day Hospitality at Williams
HQ. This hybrid offering, with both physical and virtual attendance
possible, will enable partners and Formula One fans to join the team in the
heart of the action wherever they are in the world. Corporate customers will
also be able to utilise the highly secure and fully customisable site for
product launches, conventions and global conferences, empowering partners
and customers alike to pivot a live experience into an online or hybrid
event when needed.
Tim Hunt, Commercial and Marketing Director of Williams Racing said:
“COVID-19 has been a challenge but
also an opportunity for us to innovate and accelerate the launch of
initiatives like this. I am proud of the team who have pulled this together
and I am excited by the opportunities this provides us and our commercial
family. In our opinion, virtual and hybrid events have a huge part to play
in not only the global expansion of our sport, but also in our ability to
deliver value back to our partners and fans alike. This is just the start
for this platform, and we will have more to offer our fans as it expands in
the future.” |
