ROKiT Williams Racing Partnership with Tata Communications


By Williams Racing
March 13 2019

ROKiT Williams Racing has chosen Tata Communications as the team’s Official Digital Transformation Partner. The team will benefit from Tata Communications’ seven-season track record in the reliable delivery of network, hosting, broadcasting and security services to the Formula One ecosystem. The team will use Tata Communications’ digital infrastructure to enable real-time data transfer between the pit lane garage at all Grands Prix and the team’s factory in the UK.

 
 ROKiT Williams Racing Partnership with Tata
 
Tata Communications
 

ROKiT Williams Racing has chosen Tata Communications as the team’s Official Digital Transformation Partner.

The team will benefit from Tata Communications’ seven-season track record in the reliable delivery of network, hosting, broadcasting and security services to the Formula One ecosystem. The team will use Tata Communications’ digital infrastructure to enable real-time data transfer between the pit lane garage at all Grands Prix and the team’s factory in the UK.

This infrastructure includes a superfast subsea fibre network that carries around 30% of the world’s Internet routes. It powers Internet of Things applications across the globe, underpins Tata Communications’ cloud and cyber security services, and enables software defined networking for multinational businesses. Harnessing Tata Communications’ digital capabilities means that even if ROKiT Williams Racing’s engineers are thousands of miles apart, they are able to share vital data and insights, and collaborate on race strategy as if they were in the same place.

“Tata Communications plays a central role in all areas of Formula One - arguably the most challenging technology environment there is,” said Claire Williams, Deputy Team Principal, ROKiT Williams Racing. “We’ve chosen Tata Communications as our new partner because of its deep understanding of the Formula One ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world.”

“Since 2012, Tata Communications’ role in Formula One has continued to grow, and we’re incredibly proud to now work with one of the most iconic teams in the paddock,” said Mehul Kapadia, Managing Director of Tata Communications’ F1 Business and the company’s Global Head of Marketing. “Our aim is to unleash the full potential of digital transformation in live sports by enabling organisations like ROKiT Williams Racing to harness the power of our technology capabilities.”

Tata Communications plays a central role in not only Formula One, but also MotoGP™ and the European Tour. The company also collaborates with other sports, such as football, sailing and cricket, using its networking, cloud, mobility and security expertise to pave the way for new, more efficient ways of working in sports, to enable fans to engage with their heroes in new ways, and to lower the barriers for sports to expand to new markets. Tata Communications has tested in action technologies such as live 360°, Ultra-HD video, and explored how innovations such as the Internet of Things could offer unique data-driven insights for teams and individuals.

Tata Communications has been the Official Connectivity Provider of Formula One since 2012, enabling the sport to seamlessly reach its half a billion fans globally each season.

 

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ROKiT Williams Racing Partnership with Tata Communications
Posted by: Williams F1 (IP Logged)
Date: 13/03/2019 06:24

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Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: Damon96 (IP Logged)
Date: 13/03/2019 06:26

Well the one thing you can say about Claire, she has kept the money and sponsors coming in.

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: Anderis (IP Logged)
Date: 13/03/2019 09:12

From what I understand, this will be a partner rather than a sponsor. They don't mention that TATA logos will appear anywhere, like they usually do with any new sponsor. They are pretty low on the list of partners on the website, even below Pirelli. I don't think this deal means any significant money for Williams.

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: Albi-Quin (IP Logged)
Date: 13/03/2019 09:21

It’ll save money by getting free IT as I presume so will the shoes for the race team

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: ihme (IP Logged)
Date: 13/03/2019 09:29

Yeah there is always some money gain indirectly with a small partnership deals. Plus for the overall morale of the team is nice to see some new partners on board after our worst season in 2018.

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: Andrew Hooper (IP Logged)
Date: 13/03/2019 09:36

Yes they must give the team the feeling that they are attractive to companies and that their chances of securing additional sponsorship is not gone in light of the 2018 season.

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: Andrew Hooper (IP Logged)
Date: 14/03/2019 14:35

Yes I was able to confirm that this is a partnership where no money is involved but still great to see their name associated with Williams. From what I understand only 4 teams can use the Tata partnership. It is a hangover from something Bernie E setup.

Re: ROKiT Williams Racing Partnership with Tata Communications
Posted by: sennaspeed (IP Logged)
Date: 14/03/2019 15:46

Barring the on track issues, I think the team has done wonderfully well with the Sponsors, especially coming of last year's performance.

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