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Williams F1 today confirmed that
Oris SA of Switzerland, the premium timepiece maker, has renewed its
sponsorship of the team for a fifth consecutive season.
The news follows several announcements recently confirmed by Williams F1
which demonstrate a continued faith in the team’s ability to deliver both a
successful sponsorship programme and an improved track performance in 2007.
Oris’ association with Williams F1 started in 2003 as the team’s official
watch supplier. With the intention of broadening their influence in new
markets, the Swiss company produced a series of Formula One inspired
timepieces, with the strap designs mirroring that of a Formula One tyre’s
vertical tread. The Limited Edition WilliamsF1 Team Chronograph proved to be
its best selling watch in the programme’s first year, prompting Oris to
upgrade its sponsorship.
A further extension in 2006 saw Oris’ branding move from the cars’ rear wing
end plates to the front wing end plates and on to the drivers’ overalls as
well as on the pit stop crew’s clothing. Both race drivers also acted as
ambassadors for the brand. Next season, the partnership’s fifth year of
collaboration, will see the Oris name be added on to the drivers’ gloves in
addition to the traditional 2006 locations. Alex Wurz will join Nico Rosberg
in an ambassadorial role for the brand.
On the extended relationship, Ulrich Herzog, Chairman and CEO of Oris SA,
Switzerland, commented, “I am confident that, based on the major realignment
within Williams F1, the team will in future be much more in a position to
deliver
strong results on the race track and thus give Oris positive brand exposure
within
the powerful environment that is Formula One.”
Frank Williams, Team Principal of the AT&T Williams Team, said, “I am
pleased
to confirm that, following a mutually successful four year partnership, Oris
have
extended their relationship with the team for a further season. This
announcement indicates a clear commitment from a long serving partner and it
is our intention to repay that support on the race track." |
